Cookie Policy

Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — such as your preferred language or whether you've visited before — and help us understand how people use the site so we can improve it.

We also use similar tracking technologies such as pixels and measurement tags placed by third-party advertising platforms. This policy covers all of these.

We use three categories of cookies: essential site analytics, behavioural analytics, and advertising/conversion tracking. The advertising cookies are not yet active but are listed here in anticipation of future ad campaigns.

Vercel Analytics collects anonymous, aggregated page view and performance data. It does not use cookies that identify individual users and does not collect personal data. It is enabled by default as it is necessary for us to understand basic site performance.

We use Google Analytics to understand how visitors navigate the site, which pages are most visited, and where traffic comes from. This data is aggregated and used solely to improve the site. Google Analytics data is processed by Google and governed by Google's Privacy Policy.

You can opt out of Google Analytics tracking across all sites using the Google Analytics Opt-out Browser Add-on.

We may run paid advertising campaigns on Google and Meta (Facebook/Instagram). When active, these platforms place cookies to measure whether an ad click resulted in a purchase (conversion tracking) and to show relevant ads to people who have previously visited the site (retargeting).

These cookies are only set when the relevant ad campaigns are live. If you see them, it means we are currently running ads on those platforms. Data collected by these cookies is processed by Google and Meta under their respective privacy policies:

• Google Ads Privacy Policy
• Meta Privacy Policy

You can control cookies in the following ways:

• Browser settings — most browsers allow you to block or delete cookies. Refer to your browser's help documentation.
• Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on (linked above).
• Google Ads — manage ad personalisation at adssettings.google.com.
• Meta Ads — manage off-Facebook activity and ad preferences in your Meta account settings.
• Do Not Track — we honour DNT browser signals where technically feasible for analytics cookies.

Note: blocking certain cookies may affect site functionality or prevent us from accurately attributing purchases from ad campaigns.

If you are located in the European Economic Area (EEA) or United Kingdom, we process analytics and advertising cookies on the legal basis of legitimate interests (site analytics) and consent (advertising tracking). You have the right to withdraw consent or object to processing at any time by using the opt-out mechanisms listed above or by contacting us directly.

We will update this policy when we add new tracking technologies or ad platforms. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the site after an update constitutes acceptance of the revised policy.

Questions about cookies or tracking? Email hello@ideatwister.com.